A Complete Guide to Instagram Video Sizes and Aspect Ratios in 2024

Understanding Instagram video sizes and aspect ratios is crucial for creating captivating and optimized content on the platform. With different formats like Stories, Reels, and in-feed videos, adhering to the recommended video specs ensures your content displays properly and engages your audience.

This comprehensive guide covers everything you need to know about crafting pixel-perfect videos tailored for Instagram in 2024.

Why Instagram Video Size Requirements Matter

Meeting Instagram’s video size requirements impacts more than just the look of your content. Proper sizing and aspect ratios affect:

  • Visibility and reach: Videos sized for Instagram are more likely to catch viewers’ attention in crowded feeds and Stories.
  • Display across devices: Optimized videos appear crisp and clear on both desktop and mobile Instagram.
  • Overall quality and impact: Correct video specs prevent distortion, pixelation, and other issues that degrade quality.
  • Algorithm rewards: Sizing videos properly signals to Instagram that you understand best practices, which the algorithm may reward.

In short, taking the time to resize and format videos for Instagram can get your content seen by more people.

Instagram Video Aspect Ratios

Aspect ratio refers to the proportional relationship between a video’s width and height. Instagram supports three primary aspect ratios:

  • Square (1:1): Width and height are equal, creating a perfect square.
  • Portrait (4:5): Height is larger than width. Vertical smartphone videos are typically portrait.
  • Landscape (16:9): Width is much larger than height. Horizontal videos are landscape.

The right aspect ratio impacts how your video content appears in different Instagram placements. Avoid distortion by resizing videos to fit the recommended ratios.

Recommended Instagram Video Sizes

While Instagram allows videos up to 60 seconds long, most formats work best with more vertical 9:16 portrait aspect ratio videos sized for mobile devices.

Instagram Reels Size

Instagram Reels perform best at the 9:16 vertical aspect ratio and highest resolution possible. This fills the entire screen as users scroll through Reels for maximum impact.

Instagram Stories Video Size

Like Reels, Stories videos should use the 9:16 portrait ratio to create an immersive, full screen Stories viewing experience.

Instagram Live Videos Size

For engaging Instagram Live broadcasting, 9:16 portrait video sizes the content perfectly for mobile viewers and Live comment interactions.

Instagram In-feed Video Size

In-feed Instagram videos can use 1:1, 4:5, or 16:9 aspect ratios depending on your creative goals. But vertical 9:16 videos tend to blend most seamlessly into feeds.

Instagram Carousel Video Ads Size

Stick to the 1:1, 4:5, or 16:9 aspect ratios for continuity across your Instagram carousel ad slides. Matching dimensions keeps the visual flow.

Best Video Format for Instagram

MP4 is the ideal Instagram video format, as it compresses well while retaining quality. Other supported formats include MOV, AVI, WMV, and more. The optimal format also depends on your goals:

  • File size: If you need a smaller file, choose MP4 for compression.
  • Quality: MOV or AVI offer greater quality if file size is no concern.
  • Editing software: Choose the format your editing tools output best.

Instagram Video Resizer Tools

If your videos don’t match Instagram’s size requirements and aspect ratios, don’t panic. You can easily resize and reformat videos with tools like:

  • Adobe Express: Free online resizing and formatting for social media.
  • Flixier: Intuitive video editor with templates for Instagram and other platforms.
  • Kapwing: Browser-based Instagram video resizer with quick editing options.

These tools make it simple to export properly sized Instagram-friendly videos from your original files in minutes.

Enhancing Effect using Video Sizes and Aspect Ratios

Carefully formatting your videos using Instagram’s recommended specifications can take your content to the next level. Benefits include:

  • Pixel-perfect videos tailored for each placement
  • Seamless viewing experience across Instagram
  • Maximized visibility and screen real estate
  • Reduced distortion or quality issues
  • Display consistency across devices
  • Adherence to algorithm best practices

In short, the effort to properly size and format your Instagram videos can significantly enhance their impact and performance.

By understanding the ideal video sizes and aspect ratios for every Instagram format, you can capture viewers’ interest and sustain engagement across the platform. A thoughtful Instagram video strategy provides the blueprint for social media success.

Let me know if you would like me to modify or add anything to this complete guide to Instagram video sizes and aspect ratios! I aimed to provide an in-depth look at the requirements using theoutline and keywords provided.


Kevin is a seasoned tech enthusiast with a passion for diving deep into the intricacies of the tech world. With a background in computer science, he guides readers through the latest trends, software developments, and everything tech-related.

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